Muhammad Atif
Google Ads Manager
Muhammad Atif is the Google Ads Manager at our company, responsible for overseeing and optimizing all Google Ads campaigns. With a strategic mindset and strong analytical skills, he ensures our advertising efforts align with business goals and deliver a high return on investment (ROI). Atif continuously monitors performance metrics, conducts in-depth keyword research, and implements data-driven strategies to maximize ad efficiency and reach. His expertise plays a key role in driving traffic, generating leads, and enhancing the overall digital marketing performance of the company.
Technical Skills
- Google Ads (Search, Display, Video, Shopping, and App Campaigns)
- Google Ads Editor – bulk editing and offline campaign management
- Google Analytics 4 (GA4) – traffic analysis, conversion tracking, and audience insights
- Google Tag Manager – event tracking, pixel integration, and custom tags
- Keyword Research & Optimization – using tools like Google Keyword Planner, SEMrush, and Ahrefs
- Campaign Performance Optimization – A/B testing, Quality Score improvement, and bid strategy adjustments
- Remarketing & Audience Targeting – custom audiences, affinity & in-market segments
- Conversion Rate Optimization (CRO) – landing page testing and funnel analysis
- Competitor & Market Analysis
- Data-Driven Budget Allocation & Forecasting
- Ad Copywriting & Creative Strategy – high-performing ad variations and messaging
- Automation & Scripts – campaign rules, performance alerts, and efficiency scripts
- Performance Reporting & Dashboards – using Looker Studio (formerly Data Studio), Excel, and Google Sheets
- Platform Integrations – CRM, eCommerce platforms (e.g., Shopify, WooCommerce), Firebase
- Mobile App Promotion Expertise – App campaigns, deep linking, and in-app conversion tracking
Professional Experience
Account Manager
Sofit Consultancy Pvt Ltd. | 2022 – Present
- Managing Google Play Console, AdMob, and Google Ads (AdWords) accounts.
- Overseeing campaign performance across multiple products and markets.
- Implementing monetization strategies using AdMob and optimizing revenue streams.
- Conducting regular audits to ensure compliance with Google policies.
- Collaborating with product and marketing teams to align ad strategies with business goals.
Product and Account Manager
Ninesol Technologies Pvt Ltd. | 2021 – 2022
- Handled end-to-end management of Play Console, AdMob, and Google Ads accounts.
- Worked closely with development teams to ensure apps met policy and monetization standards.
- Led product lifecycle initiatives including launch, promotion, and post-launch monetization.
- Optimized ad placements and bidding strategies to increase overall ROI.
Account Manager
Funsol Technologies Pvt Ltd. | 2018 – 2021
- Managed app publishing and monetization through Google Play Console and AdMob.
- Oversaw AdWords campaign setup and performance optimization.
- Conducted keyword and audience research to improve ad targeting.
- Ensured consistent ad performance through data-driven insights and adjustments.
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